Lost Letter Technique Attracts Suspicion And Insight
Dear Cy explains the lost letter technique used by marketers to gauge attitudes by distributing addressed but unposted letters. It cites studies in New Haven with Nazi and Communist targets, noting varying mail return rates and the credibility of Milgram's findings. The column includes reader letters about nudist camps and advertises Cy Barrett’s self help booklet.
MENTIONED IN THIS ARTICLE
Medical Research Affiliates International
Horner
Dar Horner
Psychology Today
New Haven
Communist Par
Telfer Research
Fhiders
Ceid
Stanley Milgrim
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Lorain Road
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Welcome
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Detroit Road
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W. River St
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Bronlyn Street
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Kitch
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CY Barrett
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