Making of a President roles of big ad agencies
The 1964 campaign is analyzed with focus on Interpublic for Goldwater and Doyle Dane Bernbach for Johnson. It notes computer aided targeting, strategic messaging, and film ads that challenged Goldwater, while Johnson’s team used direct, responsive billboard and bumper sticker strategies guided by aides.
MENTIONED IN THIS ARTICLE
New York
HTNS
Theodore H. White
Atheneum Publishers
Literary Guild of America
Interpublic Group of Companies
Sen. Goldwater
Doyle Dane Bernbach, Inc
Johnson
Interpublic
DDB
Doyle Dane Bernbach
Washington
Bill) Moyers
Jolt Goldwater
Goldwater
Petticoat Junction
Peyton Place
Interpublic Group
Texas
John Hayes
Post- Newsweek
Florida
California
Cheyenne
Chili
Cothe
Peoria
John) Bailey
Travelers Service Station Package Policy Ad
Service Station Owners get an all in one policy from The Travelers. It combines liability and property protection with a gallonage based rating system to reduce costs and provide convenience under The Travelers umbrella.
MENTIONED IN THIS ARTICLE
Travelers
Ultronic quotes and fast security trades offered
An ad-like snippet promotes ultronic computing quotations and rapid security buy or sell orders at minimum commission. It lists Pierre R. Smith & Co and contact details in Elyria with phone numbers, indicating a financial services pitch.
TV and computer plan to catch car thieves in New York
New York Gov. Rockefeller announces a project by the Identification and Intelligence System using a television camera linked to a computer to read license plates and alert police. Officials call the idea feasible and near, while a National Auto Theft Bureau critic doubts its effectiveness due to plate swapping and reuse.
MENTIONED IN THIS ARTICLE
New York
New York State
Nelson A. Rockefeller
Robert R. J. Gallati
Rockefelter
National Auto Theft Bureau
Terry Dibert
Bureau
Motor Vehicle Department
Ohio debt increases seventy million amid surveyor shortage
Lorain County Community College president Max Lerner hears from PJ Masketer Ohio highways director about rising state debt and a desperate need for civil engineering technicians. The college notes a two year program leads to a degree in civil engineering technology with broad job opportunities and invites applications for related semi professional degrees.
MENTIONED IN THIS ARTICLE
Max J. Lerner
Lorain County Community College
PJ Masketer
Ohio
Ohio debt totals 451 million in 1965 post
Ohio state government debt stood at 451.21 million for the fiscal year ended June 30 1965 up 70+ million from the prior year. The rise came from 115 million in highway and capital notes and bonds issued by the State Linking Fund Commission and retirements of 44.935 million. Major thoroughfare bonds fell 34.295 million to 244.76 million, capital improvements bonds left 58.125 million, and Korean War bonds stood at 33 million plus of 60 million original.
MENTIONED IN THIS ARTICLE
Columbus
UPI
Chester W. Goble
Ohio
Goble
State
Hiller expands propjet program and sales talks
Hagerstown Maryland Fairchild Hiller Corp expands its propjet transport aircraft program and begins production of the turbo porter a new single engine short field aircraft. The company also says negotiations for the sale of ten F27J transports to Allegheny Airlines are in final stages.
MENTIONED IN THIS ARTICLE
Hagerstown
Fairchild Hiller Corp
Fairchild
Allegheny Airlines
Easy Way to Kill Roaches and Ants
Zentral roaches and ants the model way brush on Johnston's No Reach. Tins colorless coating is effective for months and easy to use. Harmless to pets. Available at Day's Hardware Gray's Marshall's and your favorite drug store. Dist. by Harris Drug.
MENTIONED IN THIS ARTICLE
Zentral
Johnston
Day's Hardware
Gray's
Marshall's
Harris Drug
Colonial Corp. to sell Savoy curtain division
New York Colonial Corp. of America said it will sell its Savoy curtain division for cash. Purchaser and price were not disclosed. The company also said it will acquire the remaining 50 percent stake in its Stamina Mills, Inc. affiliate with stock.
MENTIONED IN THIS ARTICLE
New York
Colonial Corp. of America
Savoy Curtain
Colonial
Stamina Mills, Inc
Prefab room plan unveiled in New York housing project
A plan to reclaim slum tenements by dropping prefabricated rooms into roofs was outlined in New York with a $390 009 federal grant to the New York Institute of Public Administration. The project would relocate tenants briefly to nearby housing while roofs are renewed with concrete and gypsum units created under housing codes. Edward K. Rice of T Y Lin & Associates developed the plan, with formal agency notice expected from Washington.
MENTIONED IN THIS ARTICLE
New York
HTNL
New York Institute of Public Administration
Edward K. Rice
van Nuys
Cal
T. Y Lin & Associates
Housing and Home Finance Agency
Washington
Sterling area reserves decline linked to US projects
Sterling area reserves of gold and convertible currencies fell by 67.2 million dollars in June, per the British Treasury. It was also disclosed that two large British realty investment firms are reducing joint venture activities with American firms in major U S urban development schemes.
MENTIONED IN THIS ARTICLE
London
Sterling
United States
Also Mentioned on This Page
AEA Elyria
Lorain
Medina County Area Business News
Innterpublic Group
America
Lou Guylay
Strategy Board
Denison
Kitchel
Guylay
Ralph) Cordiner
White
Harold Rorick
Second St
Elyria
Oberlin
Travelers Insurance Companies
Hartford
Connecticut
Voit
Hopper
Rt. 254
Oberlin Ave
Lerain
Bfgoodrich
B.f.goodrich
2Nd St
Sibley Roofing & Sheet Metal Inc
Chestnut Street
Flyrta
Fairfax
Maple City
Olena
R.D
Norwalk
Msgrs
Elyria Pallets &Box CO
Harper Ave
Y Diller
Pierre R. Smith & CO
E.S.T
Radcliff Bros. Construction Ca
Rtetetee
Elyria Concrete Step CO. A
Crislipivtede, Raltings
Wesley Ave
Bud Terrell
Laks Ave
Huron
F.fla
Aluminum “Co
Toran, Ohis
Chicago
Washington, D.C
Wukie
Grafton Road
Hiller
Page's
Winckles St
Elyria, Ohin
M & Flintkote &Ame
Rovfer
Ortner’s
AIR Service, Inc
Birmingham
Woodland
Colonial Corp
Savoy
Kipling Street
Milan Inn
Nick Discenzo
Cleveland St. Elyria
Elyria Avenue
Kuntz
Joyce
BPRS
Acros the Nation
Sterling Area
Pennzoil
the Independent Oil
Swart
Commerce Court
Hertz Rent-A-Car
Edwards
Sunoco
Middle Ave
Elyrie Phene FA
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