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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jul 08, 1988
Page
13
The Writers Guild strike could push back the 1988-89 TV season to late fall, hurting the major networks as cable and home video gain audiences. Analysts warn a late strike may accelerate erosion of network viewership and complicate a fall season comeback.
With CBS NBC and ABC seeing a 9 percent drop in prime time, Fox promotes its Sunday lineup to markets without affiliates and eyes viewers turning to cable and home video. Fox plans to rerun less while offering first run in smaller markets as networks face strike reruns.
John Darling reports that early fall offers a chance for cable networks to boost promotions as viewers seek alternatives. Advertisers shift some budgets from reruns to cable, with pay services like HBO and Showtime expected to gain first. Basic networks and new services such as TNT aim to capture attention as the strike reshapes programming.
Analysts say ad dollars are moving to cable with an earlier upfront season as penetration climbs past 50 percent. Viewers may stay loyal to favorites like Cheers and Cosby, while fringe shows risk losses and Fox could gain by introducing audience newcomers.
Ross returns to his childhood home in Pigeon Hollow to face nightmares and uncover truth about his mother Lottie and Homer. Erica arranges a secret meet for Natalie and Jeremy at a mansion while a private eye snaps photos. Barbara falls for Tom as Skye acts confused about her past.
In a six spades contract, West must counter via a precise diamond play to prevent declarer from ruffing hearts and reaching the last heart winner. South erred by bidding aces and overestimating the club position, leading to a slam that should have been beaten.
Saturday notes offer zodiac guidance from Cancer to Pisces with advice on mood and manners. A dramatic soap ongoing features betrayals, abductions, court cases, and romance among many named characters, including Will, Cam, Jack, Silvio, and Phillip, weaving personal stakes with crime and family tension.
ABC will move up the miniseries War and Remembrance to begin November 13 over 11 nights, with the 18 hours aired in two parts this season. The $105 million production, sequel to Winds of War, stars Mitchum and others and may be the last big budget mini-series as networks shift to cheaper four-hour programs.
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