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Fans pay $50 for early World War Z screening with perks
Fans paid $50 for early access to World War Z in a five theater marketing test by Paramount Pictures. The package included 3D glasses, popcorn and sodas, a poster, the DVD when released, and an intimate dinner with Brad Pitt, with others noting the price as high yet offering perceived added value. Paramount said the offer aimed to boost engagement and demonstrated a premium experience beyond the movie.
MENTIONED IN THIS ARTICLE
New York
Brad Pitt
Brad
Paramount Pictures
Tom Hanks
Yankee Stadium
Dillon Mahoney
University of Pennsylvania
Phillies
Philadelphia
Cheyanne Farmer
Rahyaan Hall
Megan Colligan