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Sao Paulo Carnival Grows Challenging Rio Rivalry
In Sao Paulo, Paulista revelers intensify samba, costumes and crowds as rivals Rio de Janeiro, long Carnival capital, faces a shifting balance. Prominent carnavalescos like Raul Diniz report rising group memberships while officials note Sao Paulo’s share of carnival products climbing. A cultural clash persists: Rio emphasizes aesthetic spectacle and beaches, while Sao Paulo foregrounds work ethic and business style.
MENTIONED IN THIS ARTICLE
Sao Paulo
Rio
Rio de Jandire
Brazil
Carni
Cariocas
Paulistanos
Raul Diniz
Carnavalesco
Diniz
Elias Ayoub
Roberto DaMatta
Catholic University
DaMatta
South Bend
Ind
University of Notre Dame
New Orleans
United States
Maridelia Nunes
San Paulo