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New MERIT Enriched Flavor debunks tar taste link
Philip Morris promotes 9 mg tar MERIT with Enriched Flavor claiming taste independent of tar amount. After a 12 year effort, Richmond Research Center isolated key flavor ingredients and added natural flavor compounds to deliver more taste with low tar. Taste tests show MERIT outperforms higher tar brands, with menthol variant also strong. Surgeon General warning included.
MENTIONED IN THIS ARTICLE
Philip Morris
Richmond Research Center
Phillip Morris Hae
Merit
American Institute of Consumer Opinion
FIC