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Wonder Bread to Roll Out Whole Wheat Versions
Interstate Bakeries launches two whole wheat Wonder Bread lines to revive the brand and push whole grains. Fans of white bread may doubt health claims, but executives insist the new loaves taste and feel like the original while delivering fiber and milder whole grain notes. Kids may still wad and fling slices in cafeterias, and taste tests show mixed reactions among children.
MENTIONED IN THIS ARTICLE
Wonder Bread
Interstate Bakeries Corp
Hostess Twinkies
Sten Osman
Interstate Bakeries
Wonder
Wonder Kids
Oxman
Darra Goldstein
Gastronomica
Journal of Food and Culture
Jaura Shapira
American Dietetic Association
David Grotto
Deborah Venator
Concord
N.H
David
Osman
Wonder Whale