End of Nielsen era may begin with fall season
For 30 years Nielsen Co has dominated TV audience measurement. The end may come this fall as ABC signals possible discontinuation of its relationship with Nielsen. CBS and NBC are undecided while agencies brace for disruption in 1987 88 time purchases.
MENTIONED IN THIS ARTICLE
Chronicle Telegram
A.C. Nielsen Co
ABC
Nielsen
CBS
NBC
David Poltrack
CBS Broadcast Group
Lora Funderburk
Tracy-Locke Inc
TV people meter tests raise doubt on audience size
Side by side testing shows viewers counted under the new people meter may be 10 percent lower than the diary and meter system for top programs like The Cosby Show. The discrepancy clouds audience size, a key metric for sponsors paying for ad time worth billions annually. Nielsen has spent years testing the device amid calls for greater accuracy.
MENTIONED IN THIS ARTICLE
Television Bureau of Advertising
Nielsen
Larry Frerk
Niel
Cent
Ernest Borgnine
Airwolf
USA
Barry van Dyke
Geraint Wyn Davies
Anthony Sherwood
Michele Scarabelli
van Dyke
Stringfellow Hawke
Vincent
Networks clash with Nielsen over people meter shift
The 1986 NAB convention in Dallas saw networks press Nielsen to refine its people meter sampling while weighing a switch for the 1987 88 season. NBC NBC CBS ABC and others weighed alternatives including local viewing data and AGB Boston meters as negotiations proceed and contracts allow withdrawal if methodology changes are too large. CBS has agreed to five year AGB subscription with Nielsen still negotiating a revised contract and a decision within months.
MENTIONED IN THIS ARTICLE
National Association of Broadcasters
Dallas
Nielsen
ABC
Network
Jeff Tolvin
Boston
AGB Television Research Inc
AGB Research PLC
London
CBS
ABC ratings fight sparks bid to dethrone king's franchise
Batiuk and Shamray Agb warn that ABC's ratings dispute opens room for challengers to supplant Nielsen as the standard. They argue new devices could track VCR viewing and ad deletions, complicating upfront negotiations. Advertisers fear a stalled market may drive up prices as networks guarantee ratings and offer make-goods without a shared metric.
Kate and Allie Graduation Brings Mixed Future
Allie combats post graduation job hurdles after completing art history studies. The scene contrasts personal triumph with professional uncertainty as she seeks employment while navigating new independence. The feature also references Rich Man Poor Man, noting its role in shaping the miniseries format and its stars Peter Strauss and Nick Nolte.
MENTIONED IN THIS ARTICLE
Kate
Allie Allie
Jane Curtin
Irwin Shaw
Gritic's Choices and Emmy Fame with Asner Father
A fragment notes Asner won an Emmy as their father. The telecast hints at a multi part theme. The item mentions Planet Earth encore run narrated by Rich ard Kiley and American Play House season premiere of All My Sons with James Whitmore and Aidan Quinn.
MENTIONED IN THIS ARTICLE
Asner
Planet Earth
Terra Firma
American Playhouse
Arthur Miller
James Whitmore
Aidan Quinn
Soviets May Seek Licensing For Amerika Miniseries
Soviets, after denouncing Amerika, tell ABC they may license the Robert Urich drama about a future Soviet takeover. Only five hours edited. full 1442-hour production not ready for review. ABC has leased The Day After to the Soviet Union for $25,000, no Amerika fee set yet.
MENTIONED IN THIS ARTICLE
Robert Urich
U.S
ABC
Roann Rubin
Amerika
You Write the Songs seeks new songwriters address given
The program notes no on air entry address but publicists provide You Write the Songs at 875 Third Avenue New York NY 10022. Submissions may be cassettes of any number of songs with each song on a separate tape and requiring both words and music.
MENTIONED IN THIS ARTICLE
Third Avenue
New York
N.Y
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