Why Bad Habits Win The Brain Fight
A Washington science piece explains the brain’s immediate reward system, dopamine’s role in habit formation, and how environmental cues trigger cravings. It notes experiments on smokers, suggests repeated routines and rewarding self-choices, and urges avoiding triggering rituals to overcome unhealthy habits.
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National Institute On Drug Abuse
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Loran Nordgren
Northwestern University
Kellogg School of Management
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