Living mannequins reshape New York store displays
New York stores invest in lifelike mannequins whose facial expressions and poses evoke cinema and advertising. Displays use dramatic lighting, mood music, and varied ambiances to entice shoppers while guiding how outfits look on real bodies. Industry leaders from Adel Rooistein to DG Williams showcase evolving forms at biannual trade shows.
MENTIONED IN THIS ARTICLE
New York
Bnsfth Avenue
Adel Rooistein
London
Greteker
Los Angeles
Hindgaul Inc
Copenhagen
DG Williams
Mannequins Reflect Fashion Shifts from Models to Icons
A tour of DG Williams showroom at 498 Seventh Avenue reveals life size mannequins based on fashion models and celebrities. Ralph Westricher notes price rises from about 275 to current levels as designers shift toward elegance and regal poise.
MENTIONED IN THIS ARTICLE
DG Willams Showroom
Seventh Avenue
Ralph Westricher
Williams
Rene Russo
Jamce Dickinson
Patty Hansen
Beverly Johnson
Beverly Lee
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