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Baby boomers drive new car design and future trends
Boomers, born 1946 to 1964, fuel a $2 trillion annual auto market and demand comfort and ease of use. The new Challenger and modern ponies reflect larger seats, easier controls, and better construction as aging takes hold. Automakers like GM Honda Toyota Subaru respond with wider seats, adjustable pedals, and user friendly interiors. Boomers shift from pony cars to minivans, SUVs, and crossovers, shaping industry focus into the next decade.
MENTIONED IN THIS ARTICLE
Robert Boniface
Advanced Design
General Motors
Chris Naughton
Honda
Toyota
Subaru