Barbie Birthday Gala Marks 30 Years Of Pink Fashion Doll
Barbie celebrated her thirtieth anniversary with a black-tie Lincoln Center gala as Mattel executives touted enduring popularity. The party showcased pink decor, 700 guests, and a procession of fashion dolls, with Barbie’s vast wardrobe and 500 million dolls sold cited as proof of longevity and profitability. Ken, her long-time counterpart, remains part of the brand with 28 years’ association, while Barbie’s career has spanned ballerina nurse astronaut Olympic athlete and more through the decades.
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G I Joe turns 25 as toy fair highlights enduring appeal
At the New York International Toy Fair Hasbro showcases G I Joe in a multiroom exhibit amid 20 000 buyers and 150 000 old toys. The 25 year old action figure now sits among revived classics like Betsy Wetsy and Tiny Tears while industry leaders report stable to improved sales and profits in 1987 88.
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