Las Vegas lands its first Super Bowl hosting duties
Las Vegas will host its first Super Bowl at Allegiant Stadium with officials projecting 330,000 visitors and $600 million in revenue. Organizers expect record hotel rates and ticket prices as luxury events like Maxim Casino Royale Experience unfold with celebrities and a $1 million weekend.
MENTIONED IN THIS ARTICLE
Las Vegas
NFL
Steve Hill
Las Vegas Convention and Visitors Authority
Allegiant Stadium
Elvis Presley
Vegas
San Francisco 49Ers
Kansas City Chiefs
Bellagio
Resorts World
Seth Kaplan
unKommon Events
Kaplan
21 Savage
50 Cent
Aria
MGM Resorts International
Clark County
Michael Naft
Nevada
Allegiant
Las
Natt
Love Bowl sparks Swift Chiefs merch surge ahead of Super Bowl
In Kansas City the Taylor Swift Travis Kelce romance fuels a surge of Swift themed Chiefs gear. Merch includes Karma sweatshirts and burn away cakes with Taylor images as fans gear up for the Chiefs versus 49ers in Las Vegas amid high viewership.
MENTIONED IN THIS ARTICLE
Caesars Palace
Las Vegas
Kansas City Chiefs
San Francisco 49Ers
Kansas City
Taylor Swift
Travis Kelce
Merch
Buenos Aires
Swift
Karma
Chiefs
Katie Mabry van Dieren
Arrowhead Stadium
Kelce
Maddie Schmitz
Swiftie
Maddie Lou
Minneapolis
Coon Rapids
Taylor
Travis
Big name advertisers bring star power to Super Bowl ads
High profile actors, witty nostalgia, and mini TV reunions headline the Super Bowl ad scene. Brands like T-Mobile, NBC comedies, Uber Eats, Mountain Dew Baja Blast, Booking.com, and Molson Coors deploy celebrity cameos and humor to reach the record audience of about 115 million, aiming to entertain and convert viewers during game breaks.
MENTIONED IN THIS ARTICLE
New York
CBS
Paramount
U.S
Kimberly Whitler
University of Virginia
Darden School of Business
Bryan Cranston
Aaron Paul
T-Mobile
Zach Braff
Donald Faison
Jason Momoa
Jennifer Beals
Judge Judy
Judy Sheindlin
e.Lf. Cosmetics
Suits
Gina Torres
Rick Hoffman
Sarah Rafferty
NBC
Uber Eats
Jennifer Aniston
David Schwimmer
Mtn Dew
Aubrey Plaza
Parks and Rec
Nick Offerman
Molson Coors
Partiers Coors Light
LL Cool J
Sofia Colucci
Anheuser-Busch
Also Mentioned on This Page
Sun
Guy Fieri
Little Vegas
Las Vegas Strip
Jackpot Bar & Grill
Jeff Frederick
Australia
Travis & Taylor Merch
Kansas
Booking.com
Tina Fey
30 Rock
Jane Krakowski
Jack McBrayer
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