Longer ads gain traction as viewers seek control
Large advertisers push beyond 30 and 60 second spots to two minute formats using testimonials and toll free numbers. Procter & Gamble, Ford, Anheuser Busch, Howe Depot and Sears test longer ads tracking response via Web sites and phone numbers while industry voices weigh shifts away from traditional TV commercials.
MENTIONED IN THIS ARTICLE
Cincinnati
Procter & Gamble Co
P&g
Anne Chambers
Red
Iemetlia
Roland Rist
University of Maryland
Procter & Gamble
Ford Motor Co
Anheuser-Busch
Tax changes in 2004 2005 affect SUV deductions for small businesses
New IRS rules limit upfront deduction for sport utility vehicles used in business. For vehicles placed in service after Oct 22 2004 only a $2000 deduction allowed, rest must be capitalized under the code. SUVs over 6000 pounds face restrictions if used personally.
MENTIONED IN THIS ARTICLE
New York
Bnsness
Alice Magos
CCH Inc
Gordon Spoor
Spoor, Doyle & Associates
St. Petersburg
Fla
W.G. Spoor
Spoor, Doyle
WY Suimeone
TRS
Productivity up 4.1 percent in 2004 best in decades
US productivity rose 4.1 percent in 2004 the fastest three year pace since the 1950s. The final quarter showed 0.8 percent growth, a slowdown that fed inflation fears as Wall Street slid. Analysts expect growth to stay above 2 percent in 2005.
MENTIONED IN THIS ARTICLE
Washington
Lahor Department
H. Wall Street
Dow Jones
Federal Reserve
Slone
Mark Zandi
Economy.com
Japan phones use motion sensing for control
The article notes Japanese mobile handsets with motion sensors to trigger actions like scrolling or replying. Vodafone Japan sees entertainment potential. no price or sales targets were given. Separate earnings reports show Cleveland Shurwit Williams Co and Gillette posting higher profits and sales, with full year results and quarterly figures from 2000 era data.
MENTIONED IN THIS ARTICLE
OKYO
Vodafone KC
Japan
Vodafone
Cleveland Shurwit Williams Co
Massey
Borudt
Thy
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Gary Stihel
Enlai
Martin Cruisinger
The
Associated Press
Pentry Pet
Thomson First Call
Gillette
Boston
Gillette Co
Wall Street
Proctor
Gillet Oncome
Te Aamiping
Ins
Thaisgnarstirs Stoic
Persia
Ay Stock Exchange
Stone Fame
ExaParn
Sgt An Tettrey Gare
Ms. Mylerteca Em
Orto
New
Lover
Warne
Agee
Tdi
Tim NY
Lamaza
Agce
Fayre
Reyne
Leone
Ralustiaka
Bena i Federai
Mutua
Funos
Tatal
Tota Rauin
B. Iess
Agel Arkacal
Bait San Cota
Ue AG
Jason Aerate
Powis Gagevie
Gap
Kinross
Fiat
Esland
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