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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Feb 04, 1928
Page
2
Nash Motors vice president M H Pettitt notes color is ubiquitous at auto shows with pastel greens maroons tans blues and greys praised for harmony. New quick drying lacquer finishes and spray application enable multiple color options on most models and reduce completion time from weeks to hours.
Red River roper and rodeo star uses a Buick coupe hauled trailer to travel between circuits. The horse aids racing and roping while the car provides transportation and display, expanding their joint touring range across the cow country east of the mountains. About 220 rich Americans report incomes over one million dollars.
The vogue for bright colors in autos continues after the 1925 New York and Chicago shows. Experts favor harmonious chromatic blends over sharp contrasts as feminine taste guides trends influencing homes and fashion.
South Bend Indiana February 4 1925 retail sales of Studebaker and Erskine cars in the first 20 days of January set a new record for any similar period in Studebaker history delivering higher than the same period in 1937 across 22 branches. The gains reflect actual deliveries to the public rather than factory or dealer shipments.
Falcon Motors president John A. Nichols Jr. states buyers in 1328 will base purchases on value. He notes auto buyers increasingly evaluate economics and service, with Falcon Motors among early entrants to the Knight sleeve-valve six-cylinder class and producing about 19,090 cars in nine months.
A condensed note asserts the Whippet remains advanced in its basic construction and as the only four cylinder class motor that actually develops 100 per cent more power.
Power and official ratings drive speed economy and reliability for the Whippet. The car’s power and efficiency establish a high standard in light car performance since 1915, with noted improvements in operation costs and overall capability.
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