Premium TV series attract high ad rates despite mid rankings
TV ratings don’t fully reflect success as some shows in mid weekly Nielsen tallies appeal to a premium audience. Anthology series like The Twilight Zone Amazing Stories and Alfred Hitchcock Presents lead the premium group, praised by marketers for their educated 25 to 54 year old, higher income viewers, even as CBS NBC and ABC fill the chart with other titles.
MENTIONED IN THIS ARTICLE
CBS
NBC
Steven Spielberg
ABC
Paul Isaacson
Young & Rubicam Advertising Agency
Nielsen boosts and writing key in NBCs strong TV season
Nielsen data show overall evening ratings up 4 percent with NBC leading gains at 10 percent overall and 18 percent among women 18 49. Cosby Show tops popularity, while Miami Vice and Who's the Boss? post big gains. Several shows rise 27 71 percent, others drop notably.
MENTIONED IN THIS ARTICLE
Isaacson
NBC
CBS
ABC
TV Highlights Nightly Lineup From Miami to New Orleans
TV listings cover 8 PM to late night with live parade from Miami and multiple movies such as The Dallas Cowboy Cheerleaders and Alphabet City. Notable entries include Moonlighting, A Team, Scaramouche, Top Hat, Revenge Of The Nerds, 9 To 5, Remington Steele, Spenser, and Grappelli in New Orleans, plus New Year’s Eve music specials and a Fiesta Bowl Parade.
MENTIONED IN THIS ARTICLE
NBC News
Price
Remington Steele
Dick Clark
CBS News
Anne Leneei
Georgia Tech
Michigan State
US & P
Aps
Paps
Stephane Grappelli
Benny Goodman
Michigan State Snaris
Philadelphia Flyers
TMC
Alphabet City
Goldberg
Miami
Mona
Skip
Harry
Antarctica
WGN
Jane Seymour
Laraine Stephens
Vincent Spano
Kate Vernon
New York
Lower East Side
HBO
Gene Wilder
Kelly LeBrock
San Francisco
Scaramouche
Stewart Granger
Eleanor Parker
France
Glenn Ford
Inger Stevens
Fred Astaire
Ginger Rogers
Cinemax
Robert Carradine
Anthony Edwards
Laura
Remington
Singing Telegram
Spenser
Boston
New England
New Orleans
Bulls
Diane
Coccanut Grove
Los Angeles
Emma Samms
Ted McGinley
Barry Manilow
The
Motels
Tears For Fears
Four Tops
Temptations
Judds
America
Plaza Hotel
New York City
al Jarreau
Manhattan Transfer
Miami Vice Debuts With Two Hour Premiere in 1985
Miami Vice bowed Sept. 16, 1985, with a two hour premiere, then moved to its regular time slot Sept. 28. NBC aired the premiere again on Jan. 25 and July 28 to maximize its impact.
MENTIONED IN THIS ARTICLE
Miami Vice
NBC
Bowl networks and big bowls drive college football business
Coach Mike White noted the Peach Bowl bid for Illinois underscores how bowls have become economic lifeblood for programs. The piece breaks down payouts for 10 bowls on New Year’s Day plus totals, TV matchups, and the Rose Bowl’s dominant earnings as top money driver in a complicated bowl-network landscape.
MENTIONED IN THIS ARTICLE
Mike White
Illinois
Clini
Northwestern
White
Army
Atlanta
ABC
Iowa
UCLA
Big 10
Penn State
Oklahoma
NBC
Michigan- Nebraska
CBS
Auburn
Texas A&m
Network
Peach Folks
Hlini
NCAA
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John Darling
Wee Ae
Network TV
Cosby
Mark Craig
William Daniels
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Shamray
Johnishe
Maggie
Murdock
Jane Fonda
Dolly Parton
Joe Williams
Gerry Mulligan
Phil Woods
Ray Brown
Milt Jackson
Ethel’s Place
Baltimore
Bill Boggs
Steve Allen
Donna Reed
Jazzman
Carnegie Hall
Jon Cryer
Demi Moore
Laura Branigan
B.B. King
Marty Pollio
David Letterman
Connie Chung
Emc Phillips
Kenny the Gardner
Fla
Tennessee
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Florida State
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Gator
Anaheim
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Colorado
Notre Dame
Lou Holtz
Minnesota
Holtz
Houston
Air Force
Texas
Lone Star State
Longhorn
Bluebonnet
Birmingham
Ala
Spartans
Lorenzo White
Tech
Herschel Walker
Herschel
Bo Jackson
Lorenzo
Dallas
Ohio State
Michigan
Don Canham
Canham
Tempe
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Nebraska
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Rose
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Wone WI Whiteguard
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