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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Dec 15, 1953
Page
10
The owner prefers slow, difficult sales but notes national advertisers spend 526 million dollars in local newspapers last year. Retailers allocated 85 percent of their ad budgets to directing customers where to buy these national brands. More people are reading newspapers than ever, reinforcing the local newspaper advantage.
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