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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Aug 28, 1978
Page
11
New research with MERIT smokers shows majority rate MERIT taste equal to or better than leading high tar cigarettes tested. Interviews indicate 85 percent found switching easy, with most not missing former high tar brands and 9 of 10 not considering other brands, signaling MERIT as a long term alternative to high tar smoking.
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