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Coupons reshape economy as Valassis prints billions in savings
George Valassis & Co. dominates coupon inserts printing millions in savings per household. The firm grew from a one-room operation to 350 employees and near $100 million in sales, driven by consumer demand for budget stretching. Coupons reach 102 billion distributed in 1981 with a 4.5 percent redemption rate, while double coupons boost weekly savings to 10 15 dollars.
MENTIONED IN THIS ARTICLE
Halo
Uniaieal
Bamana
Mali
Tara
Batteee
Urawgy
Pr Ind
Abi Unites
Udeybl Ldate
Staley Mi
Uighrch
BOCA
Stanly
Steves
Stokely
Upjohn
UBL
USL
Utabpl
ISK Bette
A SanBaFia
Yarcolnt
Yarmana
Talleypte
Tandy Corp
DA Tektronix
Agus
Telecom
Teldyne Ine Sini Tee
Pons Tele
PEM
Tennco
Tenco
BOM
Teradye Inc
TexGaa
Texas
Bt Textrpt
Thackry
Titoalne
Cor
Tymahare
Aesprep iv
Wsburne
Wilson Bros Mid
Wrather
Ty ZimmHo
Tim
TWEE
NEW York
UPI
New York Stock Exchange
NYSE
AMEX
George Valassis
Brandon
University of Michigan
United States
Valassis