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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Aug 07, 1926
Page
6
Fiscal year end July List shows over 100000 cars sold since the January introduction of a new make. Industry fears over production fade as manufacturers meet nation wide demand, rivaling Pine Hill City Auto Wrecking Co. with rapid output. scientific water tests report .75 grains gold per metric ton of seawater.
Cadillac marks its silver anniversary by announcing a manufacturing program with 50 types and 300 color and upholstery combinations. Distributors from across the United States attended a Detroit plant convention to preview the largest display of a single make. The move aims to personalize the quality motor car by expanding body styles and colors, impressing Detroit with the broad new program.
Willis Overland reports a historic sales surge for the European light war type Whipper with over 14,000 units sold in three weeks. Factory notes indicate the production department is tackling the largest schedule in company history to meet demand.
The Overland Willys-Overland line reports sales running about double current production pace with a 39 percent rise over June last year and July figures expected to top that. Willys-Knight Sev enty production hits new records and Great $1 output leads last year. Whippet demand could push annual sales past all prior Overland records.
The quartermaster general awarded Dodge Brothers, Inc. a contract for ten sedans and touring cars for army use in the United States. The Dodge Brothers vehicles are approved as standard army passenger cars after tests and have been used by the army in Mexico and Europe.
A newspaper snippet touts the Overland Six as a revolutionary model from months ago. It claims the car became world famous and the most successful in its class by present demand, noting modern standards demand performance, comfort, and long life from advanced engineering.
The War Department continues to order Dodge Brothers cars and Graham Brothers trucks for military use. Orders followed the Panama Canal commission and U S Marines, with over fifty Dodge cars purchased last year to replace older models. The sturdy Dodge Brothers vehicles are cited as reliable for service.
Peter De Paolo, winner of the 1925 Indianapolis race, selects a Peerless Six-80 for speedway use. He praises power, road ability, braking, and reserve power, and notes ease of maneuvering with improved cam, lever steering, and Lorrhead hydrate linkage enhancing control and driver confidence.
Studebaker introduces the Standard Six Custom sedan as a low coast yet luxurious design. Features include wide seats, form fitting upholstery, grouped gauges under glass, two beam headlights with switch, and a ventilation system that avoids drafts. The car also uses a single key for door and tire locks, combining convenience and safety.
The Chevrolet based traveling library, in its sixth year, visits Evanston towns during summer, opening shelves of books from the Esxanston III car. Hundreds gather as young men stamp cards for cataloged reads while families line up to choose from the rolling racks.
The Chevrolet serves a suburban library system for ten weeks in summer routing between branches and headquarters, then returns to headquarters for use as a utility car during winter. Evarston hosts the president and Northwestern University lies nearby, with libraries praising the vehicle as reliable and no extra car needed. Other communities consider similar moving libraries.
Four production records were shattered in July as the Oakland Motor Corp continued to post strong results. The firm announced a 173 unit production milestone, signaling robust output across key divisions and markets.
From January to July 23, Pontiac Six and Oakland SIA produced over 33 000 cars for dealers. The figures establish a new world record for a new make in the period and surpass any prior first year production milestone.
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