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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Aug 04, 1928
Page
2
The Erskine six sedan, driven by Mrs. A M Smythe and Hume, completed a 4376 mile journey from Cape Town to Victoria Falls via Port Elizabeth, winning 250 pounds. The run featured no mechanical trouble and showcased a forward four speed transmission, power take off, four wheel brakes, and a roomy, comfortable body ideal for rough or smooth roads.
Elyria Ohio executives of Falcon Motors Corp report the Falcon Knight Six met demand in early 1925. R Harger vice president says Knight sleeve valve engine boosted appeal, forecasting continued volume into the year’s second half despite a low price field opening new market segments.
Dodge Brothers Corporation has produced about 2,146,900 automotives in 24 years since 1910. The cumulative horsepower of all Dodge cars could total around 5 million. Niagara Falls plants generate about 1.085 million horsepower due to treaty limits. If all cars were harnessed, their daily work could equal what the Falls’ plants achieve in two and a half months.
News from The Studebaker Corporation of America notes another achievement of the Erskine Six in women drivers. From Cape Town South Africa two women, Mrs, Do- drafted account details of their journey and the car’s performance.
Speedway fans may recall Tommy Milton Sr, twice winner of the Indianapolis 500, as his son Tommy Milton Jr begins to explore motor car speed. The elder Milton, a longtime Packard owner, expects his son to develop a sizable speed instinct before reaching the family Packard Eight. Milton Sr operates business ventures across California, Florida, Detroit, and New York and uses a Packard roadster for travel.
Oldsmobile and Fisher artist engineers unveil five new deluxe models including a sedan, roadster, sport coupe, four door sedan, and phaeton. Equipment and interior refinements differ, but engine and chassis remain unchanged after 1.6 million miles of GM proving ground testing and endorsements from over 69,000 owners since January.
The Chevrolet Motor Company announces a new utility truck joining its lineup, following record sales of its "Bigger and Better" models since January 1. The company touts unprecedented sales and production gains as it expands its offerings to meet demand.
J W Frazer Chrysler and Plymouth Sales Manager lauds Standardized Quality as the basis for the new Plymouth being the largest roomiest and most powerful car of low price on the market. He credits the principle for the car’s achievement and notes its significant impact on value.
W. E. Noble, 74, longtime Oakland Motor Car employee, serves as daily driver of what may be the oldest Oakland car in operation. His career spans Pontiac’s shift from horse drawn days to a thriving automotive era, linking past and present in the city’s automotive heart.
Dates back to 1912. In 1894 Noble served as master trimmer for the Pontiac Buggy Company, upholstering sport roadsters for jaunty riders of the era. He notes buggies came in yearly models much like modern automobiles, reflecting lasting design cycles.
Nash Motors executive E. H. McCary urges motorists to accept personal responsibility for safe driving to reduce traffic fatalities. He argues manufacturers push high speeds, while improvements in highways and vehicle design aim to reduce risk, but excess speed remains a major problem on open roads and in cities.
Buick’s appeal to women drivers highlighted the Silver Anniversary Buicks with 19 enthusiasts praising its handling and comfort for both driver and passengers. The ad emphasizes unmatched quality and a sense of wonder at the vehicle’s features and ride.
The 1928 Buick adds refinements including a retained adjustable steering column and a movable front seat in closed models. New features include electric windshield wiper tandem blades and an instrument panel with a new grouping of instruments, enhancing driving ease for both men and women.
May registrations set new records across the industry as Willys-Overland rises to second place in total cars delivered. In five months the brand climbed from fifth in January to its current position, surpassing six month records and nearing the best year in the company’s history. Dealer contracts expand with the season more than half complete.
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