This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
Licensing industry bids for profit across characters
Atlantic City AP report on the booming licensing trade turning popular characters into retail goods and media ventures. It profiles executives, industry leaders, and major brands like Nabisco, Campbell Soup, Kellogg, Mattel, and Hasbro, noting growth from 4 billion in 1978 to over 24 billion by 1983. The piece highlights the convention floor, brand partnerships, and the shift to licensing subsidiaries studying demographics and market opportunities.
MENTIONED IN THIS ARTICLE
Atlantic City
Campbell
Howard Berk
Licensing Industry Association
Donkey Kong
Bruce Krebs
H.H. Cutler Co
Grand Rapids
Mich
Gerald J Alpert
Licensed Ventures International Ltd
Nabisco Brands Inc
Campbell Soup Co
The
New York Times Co
Alpert
Mr. Peanut
Popeye
Bluto
Snap
Crackle
Pop
Kellogg Co
Barry Samuels
Wallace Berrie
Woodland Hills
Calif
Barry Steinman
Trimline Sales Ltd
Stamford
Mattel Incc
Henson Associates Inc
United Feature Syndicate Inc
Hanna-Barbera Productions Inc
Hasbro Industries Inc