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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Apr 20, 1997
Page
11
At 4 am a TV binge shows Ron Popeil’s beef jerky dream and the Ronco Dehydrator. The device slices and dries meat, mixing soy and spices, promising cheap, portable jerky for cross country trips. The author narrates DIY jerky mania and Popeil’s comeback in infomercials.
Ron Popeil, the infomercial icon, built a career from kitchen gadget demos to a billion-dollar empire. From Beef Jerky to Pasta and Sausage makers, his relentless selling, family ties, and media presence shaped a culture of direct response advertising. Now at QVC stage and revival, he touts future sausage innovations and enduring drive.
A profile of the infomercial boom compares Popeil to past TV sellers and notes the flood of celebrity pitches and get rich schemes. It highlights Popeil’s enduring appeal, his unscripted shows, and his strategy of featuring real product owners while staying realistic.
The list highlights numerous Popeil inventions such as smokeless ashtray and instant shine kitchen aids plus a collection of over 50 top 20 hit records. It portrays a mix of household devices, novelty gadgets, and a music compilation, reflecting the era's consumer culture and marketing reach.
Stock creating huge profits for beneficiaries prompts debate on why many firms grant stock options to non executive employees. Rich notes options are layered atop existing pay, with some companies covering all staff. He asks if rank and file workers should earn stock rather than receive it as a perk.
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