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Reagan TV address nets big funds despite low ratings
Washington AP reports Reagan’s national TV talk drew poor ratings but boosted campaign funds. A.C. Nelson Co. notes 6.5 million homes watched vs 27 million for rival programs while campaign officials cite $400,000 to $450,000 raised. Production and airtime cost about $100,000. Loren Smith calls the return massive. Reagan also said supporters sent thousands of wires and tens of thousands of letters.
MENTIONED IN THIS ARTICLE
Washington
Ronald Reagan
A.C. Nelson Co
Reagan
Loren Smith
Lubbock, Tex