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Newspaper
The Canton Repository
Location
Canton, Ohio, United States of America
Date
Apr 04, 1949
Page
9
Parents urged to start Amm-i-dent twice daily to prevent cavities and improve children’s teeth. Ad promotes easy, tasty use for kids and adults, citing Parents Magazine Consumer Service Bureau approval.
Dentists report Ammi-dent reduces Lactobacillus acidophilus in mouths linked to decay. Tests highlight two active ingredients Dibasic Ammonium Phosphate and Carbamide. Since 1947, clinicians claim significant decreases in bacterial counts and strong patient results.
A new ammoniated dentifrice named Amm-i-dent promises to reduce the rate of new cavities with daily use for adults and children. Advertisers claim two anti decay ingredients not used in prior products, and note visibility in Reader's Digest and Better Homes and Gardens. It is available without prescription for 60 cents.
Schools adopt supervised brushing using Amm-i-dent dentifrice as part of hygiene courses. A New York State high school reports students brushing daily and regular dental checks to track cavity reduction. Teachers seek classroom literature and leaflets from Amm-i-dent, Inc. in Jersey City.
Miss Joan Hughes of Little Neck describes Amm-i-dent Tooth Powder as reducing cavities. She cites her own three years of use with zero cavities in two years and notes patient improvements and the powder's pleasant taste aiding cleaning and breath.
Parents warned not to delay use Amm-i-dent as directed on packaging. Immediate purchase urged to ensure proper dental care for children.
Fluorine does not appear in Amm-i-dent though it shows promising cavity reduction in youth. Excess fluorine can cause mottling, so it has no role in an anti decay dentifrice. Fluorine should be given only under professional supervision. Amm-i-dent provides extra protection if fluorine treatments occurred.
Advertisers report favorable reactions from children who prefer Amm-i-dent, noting the taste appeals to youngsters and endorsing the product for its flavor.
Reader's Digest Time and Newsweek praise Amm-i-dent as a revolutionary ammoniated tooth powder that may reduce tooth decay. Better Homes and Gardens Parents Magazine showcase scientific research and award a Tested and Commended Seal, urging families to buy Amm-i-dent for dental health.
Ammi-dent is not claimed to cure all cavities and cannot heal formed ones. It helps prevent new cavities when used properly, but no dentifrice replaces a dentist. Regular dental visits, twice yearly, remain the best safeguard for mouth health.
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