Radio in Review on television ads and dramatic promos
A reflective column critiques TV commercials shaping buying habits, from domestic soap opera scenes with Vel detergent to violent razor blade clashes and Maxwell House coffee theatrics. The piece notes the emotional pull and humor, warning of pervasive persuasive techniques across formats.
MENTIONED IN THIS ARTICLE
Maxwell House
On the Air Tonight Signings and Quiz Program Highlights
Atlantic Pact signing coverage scheduled across networks at 4 30 PM with WHBC recording and rebroadcast at 10 30 PM President Truman to speak after brief by Secretary of State Acheson WAND launches a weekly quiz at 6 30 PM featuring Lions and Rotary clubs Easter Seal drive as topic Lions team includes Weber Booker Koenreich and Weaver Rotary team lists Harter Black Heald Parkinson Ohio Best Teacher Contest winner announced on WTAM at 7 45 PM Canton area winner Glenna Lou Johnson RD 3 will name Mrs William Boyd 2223 30th St NE fourth grade Pleasant View School recipient to receive gold pin and scroll Irene Dunne stars in Citi
MENTIONED IN THIS ARTICLE
Washington
WHBC
Truman
State Acheson
WAND
Lions
Rotary Clubs
Paul G. Weber
L. H. Booker
Arthur S. Koenreich
Lowell K. Weaver
The
Henry W. Harter
Donald R. Black
Edward T. Heald
George Parkinson
Rotary
Ohio
WTAM
Canton
Glenna Lou Johnson
William Boyd
30Th St
Pleasant View School
Miss Johnson
Irene Dunne
Television Schedule for WNEK Evening and Late Night
Daily lineup lists Nil Atlantic Pact at 3:00 and 5:30 Uncle Jake s House. Programs include Kukla Fran and the News at 7:00 7:45 Poster Contest 7:30 News 8:00 Nat s Barn Dance 9:00 The Goldbergs 10:00 Boxing and Coming Attractions at 12:00.
MENTIONED IN THIS ARTICLE
WNEK
N. Atlantic
Royal Mounted
Bob Reed
Kukla
Fran
Vincent Lopez
Do You Really Want to Take Off That Ugly Fat
An old newspaper snippet promotes a diet plan using Rennel and fruit juice as a fat loss aid. It claims vitamins alone don’t reduce weight and urges overweight women to avoid strenuous dieting while following the suggested regimen. The advisory hints at managing hunger moments during weight loss.
MENTIONED IN THIS ARTICLE
Ohio
Dealing With Bridge By W E MCKENNY
The writer recalls dining with Guy Lombardo at the Roosevelt Hotel in New York City. Lombardo’s beginnings trace to Cleveland via booking agent Mike Shea who named the Royal Canadians. The group, now touring Akron, records frequently, with a new title Everywhere You Go touted by Lombardo as forecasted popular.
MENTIONED IN THIS ARTICLE
Guy Lombardo
Roosevelt Hotel
New York City
Guy
Cleveland
Canada
Mike Shea
Mike
Royal Canadians
Akron
Don Rodney
Cornell student helps tomato growers with hormone spray
Gurdip Rand Hawia, a Cornell graduate student from Punjab, and Niagara County tomato growers developed a hormone spray that keeps tomato blooms from dropping when night temperatures drop. In other notes, a bridge hand analysis explains overcalls and bids, while Elmira, New York, is named for a settler’s daughter whose name echoed in the valley.
MENTIONED IN THIS ARTICLE
Ithaca, N. Y
Gurdip Randhawa
Cornell University
Punjab
India
Niagara County
Elmira, N. Y
Kirk Douglas Guest on Magazine of the Air at 10:30
Kirk Douglas will appear as a guest on the Magazine of the Air program, broadcast at 10 30 over ABC WHBC, bringing a feature segment to the station's schedule.
MENTIONED IN THIS ARTICLE
Kirk Douglas
Abc-Whbc
Television Tonight Featuring Broadway Stars on Preview
Richard Rodgers will introduce Broadway stars on Preview at 8 over CBS WEWS. Edward Everett Horton stars in Goodnight Please on On Broadway at 8:30 over WNBK. Right of Way will be presented on Theater Hour at 9 over WNBK.
MENTIONED IN THIS ARTICLE
Richard Rodgers
Cbs-Wews
Edward Everett Horton
WNBK
Theater
United Nations General Assembly Opening Session Telecast
The opening session of the United Nations General Assembly at Flushing Meadows New York will be carried over CBS WEWS at 11 a.m. and at 2 45 p.m. over WNBK.
MENTIONED IN THIS ARTICLE
United Nations General Assembly
Flushing Meadows
New York City
Cbs-Wews
WNBK
Television Series to Feature Name Bands in One Night Stand
A new TV series titled One Night Stand is planned to present condensed versions of famous bands shows. Musical names signed include Gene Krupa Jimmy Dorsey Count Basie Charlie Spivak and Woody Herman. A Stop the Music TV version will debut May 5 on ABC.
MENTIONED IN THIS ARTICLE
Gene Krupa
Jimmy Dorsey
Count Basie
Charlie Spivak
Woody Herman
ABC
Costa Rica Crushes Second Revolt Under Figueres
In San Jose April 4 AP reports Costa Rica’s second revolt in four months was crushed by Joe Figueres, head of the military junta. War minister Edgar Cardona seized two army barracks and pressed for canceling bank nationalization laws and a 10 percent capital tax, demanding resignations of finance and labor ministers. Barracks at Bellavista fell after dawn. Government mortars hit rebels as casualties mounted. The Figueres faction said the country was quiet with popular support for Figueres and president-elect Otilio Ulate Blanco.
MENTIONED IN THIS ARTICLE
San Jose
Costa Rica
Joe Figueres
Figueres
Edgar Cardona
Finance
Cardona
Bellavista
Otilio Ulate Blanco
Wallace Schedules Speech at Cleveland
C B Baldwin of New York national secretary of the Progressive party arrives in Cleveland to arrange a speech by Henry A Wallace on April 30. Wallace travels with Senator Michele Gina of Italy Pierre Cot of the French Chamber of Deputies and Lester Hutchinson of the British House of Commons.
MENTIONED IN THIS ARTICLE
Cleveland
C. B. Baldwin
New York
Progressive Party
Henry A. Wallace
Wallace
Michele Gina
Italy
Pierre Cot
Chamber of Deputies
Lester Hutchinson
Labor
House of Commons
North Canton Jaycees Honor Basketball Team
North Canton Jaycees honor the North Canton High School basketball team and coach Clyde Red Vanaman, semifinalists in the state tournament, as guests of the Junior Chamber of Commerce Tuesday at 6 30 p m at Willowdale Country Club. Speakers include WHBC sportscaster Jim Muzz observer Bill Karrenbauer Mayor Guy Price and Raymond Trachsel superintendent. George Armour will be toastmaster.
MENTIONED IN THIS ARTICLE
Clyde
Red) Vanaman
North Canton High School
North Canton
Junior Chamber of Commerce
Willowdale Country Club
Jim Muzz
WHBC
Bill Karrenbauer
Guy Price
Raymond Trachsel
George Armour
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