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Newspaper
The Beaver Herald
Location
Beaver, Oklahoma, United States of America
Date
Jan 11, 1917
Page
4
A January sale advertises a stock of dry goods including cloaks shoes drugs hats and general merchandise with prices below wholesale. The offer promises greater discounts than prior years and a free 25 prize to attract shoppers plus ticketed trade value rewards on opening day January 13.
Local paper notes heavy duck coats priced at 110 with tined detailing and sale across retailers. Men's coats around 100 and boys’ styles listed at 95 to 105, with various styles including Mackicaws. Prices vary by retailer and stock.
Hats and caps offered as one lot for men priced at 300 and 4.00 dollars with limited quantities left. A 10 percent reduction applies to all other hats in stock, featuring staple styles and popular numbers.
The listing shows patent medicines priced at $1.00 and stock foods priced similarly. Brands include International, Seneca, American, Hean, Keo tocky, and Lee's, with multiple stock food lines noted. The exact groupings reference 45 stock foods and 400 stock foods in stock.
A mixed lot of women's and children's cloaks skirts and waists remains unsold. All items will be offered today at 10 to 30 percent below the original price and will be sold at the original wholesale price.
Shoes and boots advertise overshoes in sale prices for men and children. Four buckle and one buckle styles shown, with prices listed, highlighting essential winter gear for families and individuals.
Regular 81.2 and $1.50 dress shirts offered in latest patterns in sizes 14 to 17 1-2 at sale price. Recent purchase of twenty dozen shirts, regular $1.25 grade, enables a real bargain sale. Work shirts also offered at 0 and 75 cent grades.
Shoes have risen to a dollar fifty per pair with more increases expected. Five thousand dollars worth of shoes are on hand and a spring order was placed before the rise, making current stock a bargain. Some shoes will not be reduced, but all lots not kept up by reorders may see 10 to 40 percent reductions.
A coupon tied to every sale reveals the purchase amount. Customers presenting coupons for total purchases of twenty five dollars receive a seven piece dinner set at no charge.
A sharp reduction on all other gloves follows a sale on gloves and men’s and boys’ cotton gloves. Stock is reduced across the board with a focus on value and selection.
Familiar shoppers note Ginghams have risen 3 to 5 cents per yard since last fall and no quality Gingham now fetches 10 cents. Fast color dress Ginghams worth more than 10 cents wholesale enter the sale at ten cents per yard. Regular 15 and 12 1 2 cent domestics trade at 10 cents.
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