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Syracuse Herald Journal in Syracuse, New York

02 Sep 1982

Page 13

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Syracuse Herald Journal September 2, 1982 Page 13 old newspaper archives

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Newspaper

Syracuse Herald Journal

Location

Syracuse, New York, United States of America

Date

Sep 02, 1982

Page

13

Designers shift gears to win jeans market race

The fashion industry reacts as leading jeans makers including Sasson Jordache and Gloria Vanderbilt adapt prices and advertising to revive demand. Sasson cuts retail to 29 dollars, doubling women’s jeans sales to reach 200 million in 1982 while Jordache boosts media spend to 15 million. Puritan Klein unit reports strong 1981 gains but warns the market remains tough.

MENTIONED IN THIS ARTICLE

New York Times New York Jean Craze Gloria Calvin Jordache Sasson Status-Jeans Gloria Vanderbilt H. Frank Doroff Macy’s Kurt Salmon Associates Guez Seventh Avenue Robert Nakash Jean Nakash Marjani Richard Hosp Mariani Puritan Fashions Calvin Klein
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Handbag Designer Magda Makkay Builds Studio of Craft

Magda Makkay, award winning handbag designer, works in a cluttered backroom studio at a manufacturer showroom. Her designs include a four-zipper soft leather satchel and variations in velour linen and satin, with prices from 28 to 80 dollars. She fled Hungary in 1956, started with Koret, and earned an American Designer award for her organizer bag.

MENTIONED IN THIS ARTICLE

Julianne Hastings New York UPI Magda Makkay Ms. Makkay Fashion Institute of Technology Hungary United States Pocketbook Local Workers Union Koret Handbags Leather Industries of America
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Also Mentioned on This Page

Robert Nakash, Jordache Paul Guez Puritan Carl Rosen Jay J. Meltzer Goldman, Sachs & Co Cash & Carry Sruc Wi Drug Onondaga Bank Tellermatic Teflermatic Shop City Shoppingtown Fayetteville Mail Northern Lights Syracuse Fairmount Fair Marshall Square Mail Green Hills Tabernane Camillus Plaza Dacron Orig S
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