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Newspaper
Syracuse Herald Journal
Location
Syracuse, New York, United States of America
Date
Nov 24, 1981
Page
4
Landmark MERIT study claims over 90 percent of MERIT smokers are glad they switched from higher tar brands and 94 percent do not miss their former brands. It touts taste as key, notes easy switch for 9 of 10 ex higher tar smokers, and claims MERIT matches or surpasses leading brands in taste with lower tar.
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