Fort Lauderdale reshapes its Spring Break image and visitors
Fort Lauderdale revamps tourism to attract upscale travelers while discouraging raucous college crowds. The city’s Peace program, a $26 million beachfront makeover, mall and riverwalk expansions, and a convention center draw global visitors, cutting student vacationers from 350,000 in 1985 to under 10,000 today while comforting longtime landmarks like the Elbo Room in a quieter era.
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Fort Lauderdale
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Boston
Europe
Elbo
America
Kurt Bitikofer
Shippenburg University
Pennsylvania
Nicki Grossman
Greater
Peter Higney
Elbo Room
Eden
Connie Francis
Grossman
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Simiva Petitton Rm
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Ale
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Rita A
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