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Newspaper
Syracuse Herald Journal
Location
Syracuse, New York, United States of America
Date
Jun 25, 1998
Page
10
The piece traces posters from black and white wordy notices to color posters sparked by 160 years old printing presses. It notes early posters relied on text as imagery with no radio or TV and emphasizes color effectiveness then and now.
The National Museum of American Art hosts Posters America Style in Washington, D.C. through August 9, then travels to West Palm Beach, Santa Barbara, and Oakland. The exhibit highlights color posters that sell ideas like the freedom to go places using bicycles.
posters announced visits and events, selling ideas and products with bold visuals and short calls to action, a quick, persuasive form still used today to grab attention and convey information efficiently in public spaces.
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