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Advertising hype lifts athletes in TV Guide feature
The Monday TV Guide highlights Reggie Jackson Arnold Palmer Jack Nicklaus Jim Palmer Chris Evert and Evonne Goolagong Cawley as ad stars. Jackson renegotiates a Panasonic deal worth 200 000 to 250 000 as executives call his impact terrific. Also notes Mick Jagger's aging image and Kyle Minnis wheelchair theft and charity actions.
MENTIONED IN THIS ARTICLE
California Angels
Reggie Jackson
Madison Avenue
Arnold Palmer
Jack Nick
van Teas
Jim Palmer
Chris Evertroyd
Evonne Goolagong Cawley
TV Guide
Jackson
Panasonic
Joel Fineman
Ted Bates