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Newspaper
Syracuse Herald Journal
Location
Syracuse, New York, United States of America
Date
Dec 22, 1982
Page
13
ESPN plans a direct-response apparel and gear line including jogging suits gym shorts bats and more by next month. ESPN argues the move fits its ad supported model and expands revenue beyond TV ads as audiences are smaller than major networks.
Radio highlights include a Christmas music hour with Leontyne Price Paula Robison Eliot Fisk and Norman Sribner simulcast on WCNY stations at 8. Mystery Theater The Pale Horse airs at 10 followed by Adventure Drama Stranger at the Door at 3 45 PM on WMHR FM. Larry King debate with John Lofton and Rick Hertzberg on WSYR AM at 12 05 AM. ESPN ad strategy described with direct response limits sponsorships and audience reach.
CBS again leads the Nielsen rankings, topping ABC by 2.5 points and NBC. It secures four of the top five programs, including Dallas and 60 Minutes, with NBC's Oh God! Book II and Magnum P.I. among the top ten. The week ends with CBS News posting a solid second in the evening race while several NBC and ABC shows fall to the bottom tier.
TV guide style snapshot lists programs and films across networks NBC ABC CBS ESPN TMC and HBO with titles such as A Christmas Carol Raggedy Ann And Andy Oliver Love At First Bite Cheech And C hie s Nice Dreams and Gideon's Trumpet plus sports notation noting the Minnesota Golden Gophers versus Jacksonville Dolphins and a scattered roster of classic cinema and musical selections for holiday viewing.
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