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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Syracuse Herald Journal
Location
Syracuse, New York, United States of America
Date
Dec 19, 1946
Page
14
Industry faces record 1946 revenue near 1.3 billion dollars from ads and sales, with 780 million from ad sales and 520 million from circulation. Daily and Sunday circulation exceed 50 million copies, but profits may be squeezed by high fixed costs and tight margins as a recession risk looms.
Private surveys warn a 40 percent drop in ad volume could threaten many papers. Experts say rising rates may be needed as the industry reels from 1928 to 1941 lows and the radio and magazines competition recedes, with a wartime recovery only after Pearl Harbor.
The article notes advertising costs rose sharply from 1942 to 1945 as paper shortages limited gains. It cites per-line rates and readership growth from 42 to 48 million, with 1946 estimates around 50. It discusses newspaper population shifts, industry consolidation, and high capital needs, plus union wage increases and unionization trends affecting printers and editors. It lists several publicly held newspaper groups.
UNRRA dentist Magdalene Robitscher testified that Marshal Yen Hsi-Shan governing Shansi Province shelters a small Nazi cell. She named a German captive in Talyuan as the brother of film star Emil Jannings.
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