Nicotine Patchs Rise and Fall Revealed in Year One
A year after Marion Merrell Dow began shipping nicotine patches to drugstores the product grew fast becoming a pharmaceutical phenomenon. Demand surged amid early forecasts of a billion dollars in sales but declined as heart attack concerns surfaced and prescriptions dropped from May to October. The patch highlighted public awareness of smoking dangers and varied consumer appeal beyond doctor involvement.
MENTIONED IN THIS ARTICLE
Kansas City
Marion Merrell Dow Inc
Marion
Massachusetts
David Steinberg
San Francisco
America
U.S. Food and Drug Administration
FDA
Ciba-Geigy
Lederle Laboratories
Warner-Lambert
Hermant Shah
Warren
N.J
Sturdy Memorial Hospital
Attleboro
Mass
Sturdy
Westerbeck
Drug-Abuse Advisory Committee
Monica Revell
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