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Newspaper
Syracuse Herald Journal
Location
Syracuse, New York, United States of America
Date
Dec 12, 1993
Page
8
A long running Heid family era splits as outside investors join and the 1917 Hofmann tie is cut. Robert W Heid and relatives recount decades at Heid's locations in Liverpool Syracuse and DeWitt and discuss a shift toward franchised expansion into New England while family members depart.
Valentine Heid founded Heid's of Liverpool hot-dog stand in 1917 in Liverpool. Today his daughter and three grandchildren own three local Heid's restaurants and the grandchildren control half of Heid's Development Co. Inc., a restaurant franchiser. The other half is held by a Boston investor. All descendants of William and Marie Heid have left the business in 17 months.
Carol Heid recalls being ousted after 1992 changes at Heid's Liverpool amid Hofmann's supply cutoffs and private investigators. The Platners say personnel decisions were business and not personal, as Heid's pivots to own recipes and new Buffalo supplier. The family says the Herd tradition is gone and they are now outsiders.
Ronald Blain tracked Heid's restaurants sales to gauge the future of the Hofmann brand. After a bitter meeting with the Platners, the 76 year partnership ended when Helen Heid Platner cut ties. The split shifted Hofmann’s focus to partnerships with large retailers while Heid's faced a turning point in its own chain plans.
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