Golden Rule of Choice for business success
Paul Tulenka explains the Golden Rule of Choice in marketing. He notes people prefer three to seven options and suggests building a seven item list of top profit practices from the customer's perspective, then shaping ads and brochures to highlight those reasons and contact details for action.
MENTIONED IN THIS ARTICLE
ABC Florists
Air passengers and cargo figures for Hancock Airport reset
Local indicators show 13 months of passenger and freight data from Hancock Airport amid a flood of bankruptcy filings in a ten county region including Cayuga Cortland Herkimer and Oneida. Several businesses and individuals filed to reorganize under Chapter 11 to manage debts and continue operations.
MENTIONED IN THIS ARTICLE
Hancock Airport
Cayuga, Cortland, Herkimer, Pellerson, Lewis, Madison, Oneida
Onondaga, Oswego
St. Lawrence Counties
Onondaga County
Small business goes virtual in home based Interface Rehab
Anant Desai built Interface Rehab from a Fullerton bedroom to a 2.5 million company by telecommuting. He uses cellular, fax and voice mail to stay in touch with 69 clients and four employees while visiting nursing home sites from Lancaster to Long Beach. Desai favors remote interviews and on the road communication, turning technology into a flexible business model.
MENTIONED IN THIS ARTICLE
Anant Desai
Interface Rehab Inc
California
Interface
Mincrets
Desai
Fullerton
Calif
Lancaster
Long Beach
Ing
Esai
Xavier Mercado
Fice
Xavier
Webb to lead WCNY TV board with new officers named
W Jack H Webb regional Chase Manhattan Bank executive named chairman of the board for WCNY TV 24 and Classic FM in Central New York. New officers include Solomon Storrter German Doriucci Wheeler Befield and mayor Befierdiel with several notable local leaders joining as trustees including Linda Daybel and Chertes Everett Jr.
MENTIONED IN THIS ARTICLE
Jack H. Webb
Chase Manhattan Bank
Wcny-Tv
Classic FM Public Broadcasting
New York
Dattrey Solomon
Coherent Research
Sheldon F. Storrter
Harron Communications
Gary A. German
Bond, Schoeneck,& King
John P. Doriucci
Skaneatetes Savings Bank
Carolyn Bristol Wheeler
James A. Wood Insurance
Haytor, Freyer & Coon
Mary Alice Befierdiel
Homer
Linda Daybel
Tompkins
Local firms open new office at 209 Second St Liverpool
The list of executives and professionals from multiple firms including Aviation Karen Hughes registered nurse supervisor of health services Syracuse City School District and Farmers & Traders Life Insurance Co notes a new office opening at 209 Second St Liverpool. The event mentions project wins by Herdy Construction for Bod Evars Restaurants in Lancaster Pennsylvania and Westboro Massachusetts.
MENTIONED IN THIS ARTICLE
Karen Hughes
Syracuse City
John F. Laeheleger
Viow
Farmers & Traders Lite Incurence Co
Elabeth W. Morgan
Pete C.ibett
Oneida Valley National Bank
Alex
Herdy Construction
Syracuse
Wes
Lancaster
Penn
Westboro
Mass
Bankers Trust buys Alex. Brown in $1.6 billion deal
Bankers Trust buys Baltimore based Alex. Brown in a stock swap valued at about $1.6 billion. The all share deal merges a commercial bank with an investment firm, creating a large financial services player amid Glass-Steagall erosion. Alex. Brown keeps its name and Baltimore HQ.
MENTIONED IN THIS ARTICLE
Bankers Trust
U.S
Ex. Brown
Dean Witter
Morgan Stanley
Frank Newman
Alex. Brown
Newman
Baltimore
Alex, Brown
Sallie Krawcheck
Sanford C. Bernstein
Ford chief Trotman gets 30 percent pay rise to over 7 million
Ford Motor Co. chairman and CEO Alex Trotman saw his compensation rise 30 percent to just over 7 million last year after he cashed in 1.3 million in stock options. His base salary rose to 1.92 million, while a smaller 2.5 million bonus reduced from 1995 due to unmet targets.
MENTIONED IN THIS ARTICLE
Dearborn
Mich
Ford Motor Co
Alex Trotman
Trotman
Ford
Otter
General Motors
Also Mentioned on This Page
By Paul Tulenka
Scripps Howard News Service
AIR Passengers
Alondjf
CNY
FMAM
Hancock Aiport
Bua Tuhite
U.S. Bankruptcy Clerk’s Office
Northern Thetrict
Wamijalond IF ‘86
Vam
Mamjjasondj FM
Tae 97
Sour
Clark's Office
Lark
Jan Norman
Orange County Register
Ander 3. Pasquale
Pasquale & Bowers LLP
Michael J. Pollack
Fulton Savings Bank
Sid Tine Pree
Syracuse University
S.J. Newhouse School of Publc Communications
Second St
Liverpool
David L. Cownpete Witt
Everett
Tracy Corrigan
The
Financial Times
Chief