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Farmers in Manitoba Favor Dealers Over Brand in Machinery Choice
A prairie survey of 85 farmers by Alexander Segall for the Royal Commission on Farm Machinery finds dealer reputation and service outrank brand in buying tractors and equipment. Farmers rely on neighbor chats over ads, with many financing via borrowing yet wary of debt, testing by agencies, and calls for standardized repair parts.
MENTIONED IN THIS ARTICLE
Ottawa
Alexander Segall
University of Manitoba
Royal Commission On Farm Machinery
Clarence Barber
Segall
Beausejour
Portage la Prairie
Minnedosa
Manitoba
North Battleford
Barrasehen
Co-op
Canadian Cooperative Limited