First Degree Stimuli in Sales Psychology Case W-286
The lecturer explains three degrees of marketing stimuli and argues that direct physical contact with merchandise best triggers buyer response. He cites department store practices using textures and samples to convert interest into sales, contrasting with generic verbal appeals.
MENTIONED IN THIS ARTICLE
Linda V
Toledo
Young Americans Rebuild Mexican Village Amapa
Bob O'Brien recounts a volunteer mission in Amapa Nayarit where American youths and Mexican villagers rebuilt a hamlet. The project, part of the Mexican Pilot Project inspired by TVA ideas, created a brick schoolhouse, proper streets, and a water system.
MENTIONED IN THIS ARTICLE
Bob O'Brien
William James
Dartmouth
Vermont
Bob
Air Force Reserve
Mexico
T.V.A
Mario Aguilera
Nayarit
Amapa
Department of Education
Point Four
America
Typhoid shots and summer caution in a family diary
A reader muses on typhoid vaccination side effects delaying a boy’s recovery and the chores of mowing while tying in baseball as summer arrives. The piece urges ongoing preventive care, safe water and food handling, and warns about watercress washing and food spoilage risks in warm weather.
MENTIONED IN THIS ARTICLE
Roy
Debunking Myths About Communists Behind New York Riots
The piece rejects claims that Communists incited New York City high school riots over teachers pay. It argues youth mob behavior is not tied to subversive actors and notes leadership, chess, and cultural interest as broader social factors. It cites officials criticizing linking rioting to Communists.
MENTIONED IN THIS ARTICLE
New York City
William Jansen
John C. Knox
Kremlin
New York
St. Louis landlord critiques rent controls
A St. Louis landlord says rent controls create hard feelings between tenants and landlords yet also keep rents down. The remarks frame a debate on government limits affecting housing costs and relations.
Americans confront the question of ex-Communists status
Citizens debate whether former Communists remain part of the political landscape as they assess loyalty, reform, and belief in a changing ideological environment. Social tensions rise as groups weigh trust and affiliation amid shifting public discourse.
Racketeers and Politicians Tangle in Public Safety Debate
The Youngstown police chief warns against racketeering tied to politics noting millions in funds shielded by political protection. He argues crime, police, and politicians depend on each other and laments a lack of practical solutions to curb gambling and corruption.
MENTIONED IN THIS ARTICLE
Youngstown
Ohio
McFarland Senate
Illinois Corn Planting Date Marks May 23 Expert Cue
The experts set May 23 as the ideal planting date for corn in Illinois. The line between rainmaking and actual rainfall sparked debate in New York as observers wondered whether the rain was caused or just occurred.
MENTIONED IN THIS ARTICLE
Illinois
New York
Chess Revival Across Centuries and Continents
A New York Times feature examines chess survival from ancient legends to modern times. It notes the game’s ana chronistic appeal and universal appeal, thriving in the Soviet Union and beyond where clubs unite players across borders. It mentions figures like Botwinnik Smyslov and Bronstein as examples of enduring international interest.
MENTIONED IN THIS ARTICLE
Evans
Bisquier
Simon & Schuster
Reshevsky and
Fine
New York Times
Soviet Union
Kremlin
German stowaway fails fourth time at U S entry
A 22-year-old German orphan boy repeatedly tried to slip into the United States as a stowaway. The case highlights persistence but underscores the dangers and legal risks of illegal entry.
MENTIONED IN THIS ARTICLE
U. S
Gasoline foresight and the danger of waiting
The essay argues against delaying fuel earlier than zero gauge, noting critics mock foresight while delaying costs pay off with a stranded car. It compares hesitation in fuel and finance to weather and frost delays, ending with the peril of an empty tank on a lonely road.
MENTIONED IN THIS ARTICLE
Christopher Billopp
White Man Plumb Loco
A Denver Post piece reproduces an Outdoor America entry describing a desertion of farmland. The description condemns soil loss and Indian removal, ending with a line declaring Indians and white men alike loco, reflecting anti reservation era attitudes.
MENTIONED IN THIS ARTICLE
Denver Post
Farmer-Stockman
Outdoor America
State Department And Sen. McCarthy Ousts Doubt On Loyalty Tests
Critics of the administration cheer Senator Joseph R. McCarthy amid debates over State Department loyalty files and Communist ties. The piece notes McCarthy's claims, the department’s 1947 loyalty program, and FBI involvement. It highlights Secretary Dean Acheson’s strain and a shift toward more open briefing of reporters from the new State Department building.
MENTIONED IN THIS ARTICLE
State Department
Department For Integration and Liquidation
FBI
McCarthy
Dean Acheson
Polite Crime Probe Delays Senate Scrutiny in 1940s Era
The piece critiques a stalled Senate subcommittee fight over a national crime probe. It notes leadership reshaping tactics to avoid a conservative bloc, delaying Kefauver hearings while Commerce probes gambling info. Witnesses like James J. Carroll and Frank Costello are treated with unusual courtesy amid partisan sparring.
MENTIONED IN THIS ARTICLE
Washington, D. C
Senate
Kefauver
Judiciary Committee
Judiciary
Pat McCarran
Donnell
Missouri
Ferguson
Michigan
Lucas
Senate Commerce Subcommittee
Commerce Committee
Justice Department
Federal Communications Commission
James J. Carroll
St. Louis
General Motors
Ernest McFarland
Carroll
Frank Costello
Costello
Carrolll
Atomic Energy Commission
Lilienthal
No More Twinkle by Birmingham Scientists
The Birmingham University team develops a "magic eye" device to photograph stars and remove twinkle caused by atmospheric turbulence. They aim for clearer images that reveal star beauty beyond sparkle, challenging romantic notions of starlight.
MENTIONED IN THIS ARTICLE
St. Louis Post-Dispatch
England
Birmingham University
University of Birmingham
Also Mentioned on This Page
George W. Crane
American Friends Service Committee
Friends
Dr. Neumann
Marshall
Reshevsky
Babe Ruth
Culbertson
Europe
Budapest
Chess Revial
Mr. Billopp
Sen
Edward Lindsay
Joseph R. McCarthy
Alger Hiss
Hiss
Washington
American Society of Newspaper
U. S. Senate
Executive Department of Government
Congress