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Newspaper
Silver Lake Record
Location
Silver Lake, Indiana, United States of America
Date
Jan 19, 1911
Page
6
The Postum Works addresses libel suits and a hostile campaign by a New York attorney and the Weekly newspaper. It defends product quality with testimony from twenty five workers and outlines its advertising stance while vowing to scrutinize the Weekly’s criticisms.
Battle Creek officials certify Postum Cereal Co. never printed a testimonial without a genuine letter behind it and describe over fifty thousand letters received. They address distortions of rival claims, defend health benefit statements of Grape-Nuts and Postum, and recount testimony handling and editorial practices.
The company asserts it has faced a libel suit from a weekly, seeking 500000 dollars in damages. It vows facts will prevail before American tribunals and defends Postum G Nuts and Post Toasties as pure and honest products.
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