Enriched Flavor MERIT cigarette taints taste with low tar claim
Philip Morris researchers announce Enriched Flavor for MERIT, delivering high taste with one of the lowest tar levels. The ad claims MERIT provides as much or more taste than low tar leaders while carrying up to 60 percent more tar, and cites 9 mg tar per cigarette and 0.7 mg nicotine av. per cigarette. The Surgeon General warning appears.