Scottsdale Merchants Bury Plan For West's Western Town Ad Drive
About 100 Scottsdale businesspeople met at the Valley Ho to discuss a cooperative advertising plan limited to weekly Sunday inserts in the Arizona Republic. The group split, with voices opposing and not supporting the plan, arguing it would not aid local merchants. They urged a broader merchandising plan including local events and targeted ads to serve all business types.
MENTIONED IN THIS ARTICLE
Scottsdale
Valley Ho Hotel
West
The
Arizona Republic
Phoenix
Tempe
Mesa
Flagstaff
Kingman
Scottsdale District
Merchants Consider Cooperative Advertising Plan
Proposals to start a cooperative advertising program in northeast Phoenix drew 59 pledges and 15 firm checks. The plan would cost about 4.25 per firm weekly for 13 weeks with a 55.25 down payment, scaled by firm participation. Critics urged equitable funding based on ability to pay and valued local backing from Porter's of Arizona and First National Bank of Arizona.
MENTIONED IN THIS ARTICLE
Ben Projan
Hanny's
Fred Porter
Porter's of Arizona
Hig Firma Exportmnes
Uptown Plaza
George Christie
First National Bank of Arizona
Liova Binison
Bank of Douglas
Charles Hoover
The
Republic and Gazette
Phoenix
Scottsdale
Scottsdale Firms Urged to Back Inclusive Economic Plan
Arthur Butler of Johnsons of Arizona argues the Scottsdale plan ignores local business ties in the Scottsdale School district and urges adding 70 firms to broaden support. Committee aims to secure subscriptions but will return checks if the goal of 100 subscribers is not met.
MENTIONED IN THIS ARTICLE
Souttsdale
Scottsdale Road
Main Street
Scottsdale
Arthur Butler
Johnson's
Arizona
Also Mentioned on This Page
Guadalcanal
Lloyd Nolan
William Bendix
Preston Foster
Bord Phoenix
Roy Renaud
North Central Avenue
KiiVa E. Main St. Scottsdale
Wrrromto DE Bica
Sophia Loren
Bilvana Mangano W. Toto
Vittorio de Sica
Silvana Mangano
Toto
Enrico
Second Street
Mom and Pop’s Place
East Thomas Road
Emil
Wagon Wheel Shopping Center
Thomas Rd
Zere
Scottsdale’s Little Theatre
Thomas Road
Uper
Scottsdale Progress
James H. Loyd
Shirley N. Boyd
Dave Deihl
Progress Publishing Company
Bride
Posie Post
SO. Brown
Arizona Fertilizers
East
S.P. Rive
Toleg
Yura
Chick Davis
N.J
Romano
IN Dry Cleaning and Allied Services
Esquire Cleaners
Tion
E. Thomas RD
Dan Mohamed
Wim
South Mountain Speedway
7 West
Allen Heath
AAA
Ames
Billy Cantrell
Johnnie Wood
Wayne Weiler
Speedway
WEIS
WWE
Aetteel
ALD
Central Avenue
Herold’s
Arctic Circle
Aneentie
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