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Newspaper
Scottsdale Progress
Location
Scottsdale, Arizona, United States of America
Date
Feb 20, 1974
Page
5
A market analyst notes retailers cannot price items below cost for long and must compensate with higher margins on other goods. The remark emphasizes overall store profit rather than single loss leaders.
Ubiquitous warnings that buying only advertised specials can mislead shoppers into higher overall costs. The message urges buying specials elsewhere and then returning to Lucky to maximize total savings, suggesting customers factor total totals rather than item prices.
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