Get coffee sway with toffee the Americans love
Westbrook Pegler reviews a chaotic 1940s coffee promotion tied to Buchanan Advertising in New York. The plan allegedly used Eleanor Roosevelt as a campaign figure and involved White House links, Paramount, and the Hopkins family. The effort pitched coffee as a tonic for efficiency with a bold radio slogan and orchestrated media contacts amid industry intrigue.
MENTIONED IN THIS ARTICLE
Westbrc
Xing
New York
Youm
Buchanan
Eleanor Roosevelt
Harry Fropkins
White House
Harry
David
John Hoertz Jr
Chicago
Letvian Brothers
Paramount Pictures
Junior
Big John
Consolidated Altcrafl
Staller
Benny Yanger
Hoplang
Aa. R
Summer Welles
Stile
Paramount
Dave Hopkins
Hollywood
United States
Franklin D. Toost
Amit
Mra
Reose
Breger Abroad Radio Sell and Reader Loyalty Tactics
Private Breger discusses radio advertising psychology and how campaigns in early media use public figures to boost coffee sales. The piece critiques mass appeal and the “readership” effect, noting the nation’s tendency to follow prominent names and public figures in promotions and entertainment.
MENTIONED IN THIS ARTICLE
Whaler
United States
Amateur Athletic Union
Gene Hun
Old William
Muldoon
Villiam
Jap Tree Mines Proving Useless in Taynee Defense
London dispatch reports British officials say the improvised tree mines used to deter low level strafing by Allied aircraft near Taynee are ineffective. No aircraft damage is attributed to these devices and skeptics doubt their value as a defense measure.
MENTIONED IN THIS ARTICLE
London
Taynee
Giv
War Chest Plans Budget Survey Prepare Budget Studies
Six members of the community chest budget committee will meet Tuesday to study needs of agencies awaiting budget requests for 1946. Similar visits will occur during the month as about thirty one agencies have presented requests for operating funds. Spearman said the committee will consider these inquiries in August.
MENTIONED IN THIS ARTICLE
Community Chest Budget Committee
Ky Spearman
Clivir
Community Chest
Spearman
Physician Jailed For Aiding SS Men
Paris report says a German surgeon was sentenced to two years in prison for removing tattooed identification marks from SS men. The procedure erased blood type marks under the armpit, aiding members of the Elite corps. The account comes from News of Germany, published by the US forces in Europe.
MENTIONED IN THIS ARTICLE
Paris
News of
Germany
Meformation Control Division
U.S
Europe
Linz
Arid Deodorant Ad Praises Freshness and Confidence
A vintage ad promotes Arrid underarm deodorant highlighting odor control, skin safety, and quick usage. It emphasizes everyday freshness, stain prevention, and the product’s royal seal of approval, noting versions priced at 9c and 59c with broad availability in drugstores.
MENTIONED IN THIS ARTICLE
Eaunderina
Harvard's System May Be Changed
Harvard may overhaul its 50 year old education system. A 12 member committee led by Dr. Paul H. Buck recommends abolishing free elective study for a core curriculum. Students would devote at least six of sixteen general education courses, with emphasis on English science mathematics and social sciences.
MENTIONED IN THIS ARTICLE
Harvard University
Paul H. Buck
Faculty of Arts and Sciences
Robert Sendhley
Comaniitles
Engileh
Bick
Harveard
Girl Seeks Extra Shoes for Dances at Camp Wolters
Miss Sue Powell, 18, of Fort Worth, Texas, may need extra dance shoes for morale duties with soldiers at Camp Wolters. A pair of non-rotation shoes lasted only four days, provoking debate among soldiers and civilians about whether she is entitled to another pair while being trained for combat placements.
MENTIONED IN THIS ARTICLE
Camp Wolters
INS
Sue Powell
Aue
Belive
Sue
Nopntriatte
U S Experts Spearhead China Epidemic Mission
A party of American experts led by Dr James Watt of the U S Public Health Service travels to Chungking to assist in fighting the cholera epidemic. The mission is arranged by the United Nations Relief and Rehabilitation Administration after approval from Chinese authorities. No confirmed cases among American personnel are reported.
MENTIONED IN THIS ARTICLE
Chungking
James Watt
U. S. Public Health Service
Bob Hope Recalls Army Show in France for Troops
Bob Hope reports from Marseille near France’s second largest port, describing a massive morale boosting show for about 30 000 troops at a tactical bowl near Den Lear amplitheater. He visits staging areas with thousands of tents, sees trucks and jeeps ready for Pacific redeployment, and performs for around 10 600 men before a 35 000 crowd.
MENTIONED IN THIS ARTICLE
Marseitle
France
Taltical
Aois
den Lear
Padle
Arlex
Miami
Pacific
Avea
Tax relief to accompany less spending on war debt
Congressional leaders warn postwar budgets will rise sharply as war costs persist. Cannon predicts midyear review to reclaim unnecessary amounts, tracing war program total to 416.7 billion and foreseeing annual postwar taxes well above prior levies. Ludlow says postwar taxes will be extremely heavy due to debt retirement needs.
MENTIONED IN THIS ARTICLE
Washington
House
Caton
D.-Mo
House Appropriations Committee
Cannon
San Antonio
Take Off Ugly Fat With This Home Recipe
A dubious home weight loss remedy touts a cheap plan using a fake concentrate and grapefruit juice to shed pounds. It promises easy steps, no exercise, and cosmetic results. The ad-style text urges one to trust the product and return an empty bottle for a money back claim.
Unclear OCR text hints at Ireland harvest and heating risks
Fragmentary article notes rain and harvest issues in Ireland with effects on peat field reliance for domestic heating next winter. Also mentions a contact line for ad writer. The text is highly garbled and reads as a damaged OCR pass with speculative references.
MENTIONED IN THIS ARTICLE
Marvest
Dublin
Ireland
Also Mentioned on This Page
Westbrook Pegler
Joe Phgler
Ina
Welles
Mrs. R
Hopkins
Mrs. R. Tie
Kudnes
Londonderry
Tim
Gues
Private Breger
Dave Breger
Texas
Gentlemen
Lynn B. Pinihim
Fotlow
Gidea
Pinkhaomis
War Chest
Harvard
China
Bob Hope
Julie Sole
Menod Ros
Sever Singh
Venus
MD DA
North ST. Mary’s
N. St. Mary's
Elkateva
Admn
Tay
Tere
Lee Club
Peroux
Ait Rat RD
Music BY
Jimmie Klein
HI Orchestra
Hoveyers
Adwriter
Esa
Iledte
Gregory Ratoff
William Perlberg
Morrie Rysaind
Iiuese
Bette
Dams
John Dall
Joan Lagat
Harime“Tracy
Hepburn
Lucille Ball
Jack Benny
Alexis Smith
Dotoree
Amora
Wild Bill Elliott
Lone Texas
Alranger
Margaret O'Brien
Dorothy McGuire
Brooklyn
Roddy Mepaweli
Thunderhead
Flicka
Phe
Morosco
MattHews
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