Kelvinator reports renewed buying for electric refrigerators
H W Burritt of Kelvinator in Detroit visits San Antonio to meet Electrie Refrigerating officials. He says 1933 may mark a recovery, cites first fiscal quarter gains over 1932 with unit shipments up 40 percent and exports up 63 percent. Unfilled orders exceed last year. Public acceptance of electric refrigeration and price-reducing lines drive sales amid tough conditions.
MENTIONED IN THIS ARTICLE
H. W. Burritt
Detroit
Kelvinator Compretion
San Antonio
Elcetrie Refrigerating Company
United States
al. Burritt
Danusry
Burnt
Kelvinator Launches Largest National Ad Campaign in 18 Years
Kelvinator announces 1933 plans to spend the largest national advertising budget in its 18 years in the electric refrigeration business. The program covers increased newspaper ads in every city with representation, stronger magazine and bus insert schedules, and broader dealer support. Executives cite field surveys and distributor contacts across the country to back the move.
MENTIONED IN THIS ARTICLE
Pilace
Kelvinator
Stratton stores renamed in San Antonio ownership shift
Stratton food stores are now 100 percent San Antonio owned after purchase by Perry Shankle and Gilbert Crabtree. They plan a name and slogan contest run by local residents. Crabtree, a noted merchandising authority, becomes vice president and state superintendent. Shankle serves as president and buyer. The group maintains Stratton locations and local staff, touting same quality groceries and meats.
MENTIONED IN THIS ARTICLE
Esseam
San Antonians
Perry Shankle
Gilbert Crabtree
Stratton
L. M. Stratton
Memphis, Tenn
San
L. D. Pounds
United States
Crabtree
Erocers
San Antonio
Shankle
Memphis
Tenn
Gilbert
Crabbrean
Stratton Food Stores
Tennessee
Mol hostesses use mekle Sana for meat garnishes
A guide notes garnishing methods with poln toca and cold meat platters. It mentions using potato slices cut quarter inch thick, five slices held by a toothpick, draining and baking about 45 minutes, brushing with oil for a golden brown color.
MENTIONED IN THIS ARTICLE
Insley
Maxola
Atom
Name and Slogan Contest at Stratton Stores San Antonio
A public contest at Stratton Stores in San Antonio invites names and slogans for the renamed stores. Open to all except employees, entrants may submit multiple ideas before the February 25 deadline. The top entry will win $80 in merchandise.
Name Our Stores San Antonio Contest Offer Ends Soon
President of Stratton Stores invites San Antonio residents to submit a name and slogan for the home owned stores. The policy remains Quality First Then Price with local pride. A $50 merchandise award will be given for the chosen name and slogan by the judges.
MENTIONED IN THIS ARTICLE
Stratton
San Antonio
Tom
San
San Antonio Flower Shop Naming Contest Offered
Vice president proclaims lucky purchase of Strathan Stores in San Antonio and promises affordable merchandise. He notes flavor and goodwill with San Antonio housewives, plans to keep prices low, and offers $60 in merchandise for a winning name. Promote local ownership and customer appeal.
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