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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Aug 22, 1950
Page
14
Lone Star Brewing Company showcases its public relations program with a prominent parade float that appears in Fiesta San Jacinto in San Antonio and at other South Texas festivals. The float, praised at Boerne’s Surrey Days, features a square and dancers representing beer culture inspired by Pasteur’s studies.
C C Chris Haecker general sales manager for Lone Star Brewing Co has been with the firm since its early days rising from salesman to city sales manager and then general sales manager. He leads sales and distribution in South Texas and acts as a goodwill emissary while active as a San Antonio civic worker guiding Chamber of Commerce growth and member outreach.
Charles A. Kuper, 80, directs advertising and public relations for Lone Star Brewing Co. since 1945 after wartime service and a career in legal work and steel management. A veteran aviator and Marine, he lives at 319 W. Hollywood with Mrs. Kuper and three children.
Lone Star Brewing Co marks its tenth anniversary with radio and television airings. From 7:30 to 8:00 p.m. radio on KABC and 8:00 to 8:30 p.m. TV on WOAT TV present The Texas Tophands in Lone Star's Gay 90s room. Broadcasts feature interior views of the brewhouse and bottling shop.
A San Antonio feature describes Lone Star Brewery's power plant with a 350 horsepower boiler delivering about 700 horsepower total, powering operations for an annual production of 400,000 barrels. The 150 motors span from 1/4 to 250 horsepower, with a 150 foot stack milestone and advanced safety devices.
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