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Merchants Urged Taster Method
Lansing date. T Kelly addresses Michigan Dry Goods Association urging focus on salesmanship and advertising over style. He cites Barnum on advertising and warns bankers and investors will favor firms with strong ad policy. stresses customer treatment and avoid exaggeration. A Milan accident report closes with brief local note.
MENTIONED IN THIS ARTICLE
Lansing
T. Kelly
Michigan Dry Goods Association
Kelly
United States
Tropics
New England
Ann Arbor News