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Newspaper
Ruston Leader
Location
Ruston, Louisiana, United States of America
Date
Dec 24, 1930
Page
2
A Ruston leader defends local newspaper efforts to boost progress and chronicle community life while seeking reader support. The piece notes contributions such as free advertising stories and calls for goodwill from Austen and Lincoln Parish citizens amid calls for broader reader backing.
The piece argues that averages mislead in business and farming by masking true performance. It cites variability in man hours to grow corn from Nebraska and New Hampshire, notes average costs per acre in the Corn Belt at 13.90 to 18.44 dollars, and asks why progressive farmers cannot be the standard of comparison instead of simplistic averages.
A study finds the average U S gasoline price about 20 cents per gallon versus 35 cents worldwide, with Britain France Germany and Italy up to 40 cents and Bolivia at 65 cents. Canada and Mexico taxes also lift costs. Tax hikes common, but public opposition may limit future increases.
The Ruston Daily Leader and the Ruston Leader serve Lincoln parish as the official organ for local happenings news and social items. The paper acknowledges flaws while affirming its duty to publish events with public interest and seeks cooperation from readers despite occasional nonessential notices.
In a letter from readers, Ruston is praised for lighting its downtown with thousands of colored lights, with a call for Monroe to match the Yuletide spirit by placing a grand tree and bright displays in business areas and yards alike. A Shreveport visitor lauds Huston’s Christmas glow as an example to imitate.
Vanity Fair columnist Jay Franklin argues the sole election issue was the economy. He says the Four Horsemen represent hunger, cold, unemployment and fear, and rejects claims voters sought government ownership of power. Prosperity, he asserts, depends on industrial growth through cooperation between government and industry, not bureaucratic meddling.
The era pushes a national drive to speed public works with roads as a central tool to relieve unemployment. Rural roads receive priority, promising year round farm access and living for farmers and workers. Road funding is framed as an investment delivering dividends to states and communities.
Leland L. Brown, head of Louisiana Tech's music department, earned a bachelor of music from Baker University in 1916 and later led the department at Tech after stints in Oregon, New Jersey schools, and Hendrix College. Elbert Haskins, assistant professor, graduated from the University of Michigan in 1923 and studied in New York and Paris before joining Tech in 1928.
A Cleveland worker reportedly created life in a test tube and scientists now show artificial amoeba like creatures reacting to stimuli and feeding on substances. The text notes the creatures imitate living life closely but lack reproduction and the deeper secret of life. It warns chemists should limit work to human relief and protection.
Editor Herbert Casson urges American business men to buy during fear and market lows. He cites Wall Street pessimism and shows how buying from pessimists has built fortunes, relaying stories of Frick and Carnegie. The piece urges courage, highlighting the economy’s vast resources and the need to shake off fear.
Insurance companies announce the opening of a Des Moines branch to serve divisions Union Indemnity and New York Indemnity with Nebraska and Iowa in the territory. Des Moines as central point will coordinate operations for the region.
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