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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
Aug 16, 1935
Page
7
The Roswell Daily Record outlines subscription prices and carrier delivery in New Mexico and other states. It discusses advertising value, circulation impact, and the role of illustrations in high quality ads.
The Record highlights advertising as a long standing, evergreen topic and stresses its benefit to advertisers buyers and the community. It notes Roswell ranks high in automobile buying by population and the paper offers unmatched reach for auto ads.
The piece urges truthful advertising as essential for long term success, praising The Record's paid circulation and Roswell advertisers. It then shifts to DONE IN THE DESERT, highlighting southeastern New Mexico’s reclaimed lands, oil fields, potash, tourism, and a modern, resilient population pushing desert values forward, with Las Vegas Optic attribution. It closes with Hagerman news items about local births, travel, ranch sales, club activities, and community notices.
In Hobbs, Main Street is to be blacktopped with federal and state funds as part of a broader upgrade including a sewer system and a new school building. The oil town gleams with new brick structures, diverse residents, and growing car traffic as it shifts from tents to permanent town life.
In a posttrial mood, Capt. Montigny interviews Thurber on the Elderbank murder case rope, naming suspects like Callen, Merriam, Joe, and Heinemer, while Thurber hints at Valcour as a prime suspect. The roof reunion teases confessions and a broader police push to clear the case within twenty four hours.
Irad Malone a 29 year old bakeshop foreman died when a leaky boat overturned on an artesian lake east of Gallup New Mexico. Jewel Burke survived after swimming to shore. The inquest returned an accidental death verdict. The lake, fed by a Navajo stock water project, lies seven miles east of town.
The circulation department invites any reader to review The Record's circulation books, which are open and available for inspection to demonstrate the accuracy of the paper's claimed numbers.
An advertisement invites interested persons to call or notify Old Mission School of Beauty Culture at 219 North Main for beauty course enrollment. It promises good operators are in demand and notes Quality Circulation Gets Results.
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