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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
Aug 11, 2015
Page
7
The guide urges focusing on filling customer needs, not selling. It promotes healthy competition, forming ties with complementary local businesses, and nurturing community through referrals. It advises slow, steady online growth, and keeping politics out of business to build trust.
Zappos helped a customer’s mother with numb feet by exchanging six shoes and sending a condolence bouquet. They upgraded the family to VIP status for free expedited shipping. A separate note recalls a Southwest Airlines pilot assisting a late-arriving traveler to reach his gate. Sainsbury’s offered to rename tiger bread giraffe bread after a child’s observation, with a gift card included.
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